About me

The births of my two sons were both transformative, but could not have been more different.

At my first delivery, I felt insecure. I longed for someone who could help me find confidence in myself as well as in the medical system. I consciously chose a hospital birth with the support of a doula, partly because of the feeling of safety. I wanted control, and for me that also meant the freedom to choose an epidural. After 48 hours of labor, I took it, and it was exactly what I needed at the time.

My second birth went very differently. Partly because of the guidance of my own doula during my first delivery, I could look back on that with so much positivity. It had given me strength. So much so, that the second time around I opted for a home birth in the bathtub, without medication. I knew: I can do this. This is what my body was made for.

These two experiences, each formative in its own way, have taught me how essential it is that as a woman you make the choices yourself, based on reliable information and trust in your body. And that no one needs to tell you how things are "supposed to be."

I am Roos Smits-Blits, founder of BirthRose. Born in Groningen, via Amsterdam I ended up in Zaandam. From there I work as a doula throughout North Holland: from Zaandam, Amsterdam and Purmerend to Haarlem, Alkmaar and surroundings.

After fifteen years of experience in communications, PR and branding, I decided to take my career in a different direction. My passion for supporting women at this stage of life comes from both my professional background and personal experience.

Twice a mother,
twice totally different

My approach is down-to-earth and personal at the same time. Every woman has the right to a birth that suits her. I trust in the natural process and the strength of the female body, and know from experience that good information, overview and support help to experience that process as powerful and positive.

Whether you choose a home birth or a hospital birth, with or without medical intervention: I am not here to push you in a direction, but to help you gain clarity. So that you make choices that fit your body, your life and your birth.

No judgment. No set expectations. Only support.

My style: down-to-earth, clear and committed

Why I am also corporate doula

In addition to my work as a doula, I also coach organizations through BirthRose Consulting. From my own experience as both a working mother and manager, I know how challenging the transition to motherhood can be in the workplace. It is a life-changing period, but that is not always recognized or facilitated at work.

Women are increasingly combining a career with motherhood, but still bear most of the caregiving responsibilities. This double burden makes them especially vulnerable to stress and burnout.

I help companies make that transition smoother, for both the mother and the team. Through workshops, consulting and individual coaching, I support companies in shaping an inclusive, realistic culture around parenthood.

My service area

I work as a doula throughout North Holland, focusing on:

  • Zaandam

  • Amsterdam

  • Purmerend

  • Haarlem

  • Alkmaar

  • Hoorn

  • Beverwijk and surrounding areas.

Are you looking for a committed, down-to-earth doula in Amsterdam, Zaandam or surroundings and would you like to know more about my birth guidance or my work with companies? Someone to help you determine what you need during this special time? Feel free to contact me, I look forward to getting to know you!